The work that is produced in an atelier goes well beyond the work that is published. From the modelling of the problem that is to be solved until its development and finally materialization and publication – whether for a buiding or for retail, an equipemtn, an exhibition, a newspaper, a logo or a website – there is a path to make that starts with research (always necessary to start any job) until the conceptual meaning that gives the final and decisive shape to the work that is going to be produced and, at last, achieved.
This path is fundamental to the creative work. It is characterized by delirium, experimentation, and wanderings until the moment when form and content acquire meaning on the final purpose of each challenge.
Some of this work isn't produced either because the programme was altered half way through the creative proess and demanded the search for another solution or simply because the creative drift explored several paths whose quality justifies its publication.
This is the purpose of the experimental zone. It is creative work, with the conceptual quality that we understand to be important to publish because it also defines us and communicates about us.
We are grateful to all clients that trust and have trusted and proposed challenges to us. With them we have built the team that we are today, we tested ourselves, learned and evolved thanks to problems that we were called into solving and to their demands on the resolution of these problems.
Being this a unique moment, the aim was to find a style that could imprint into the invite the idea of excellence, or even, the hallmark of a unique life story, the zenith of a singular path. Cinema, as an art that involves stories, came up as the almost mandatory inspiration for this context. Many of the great cinema classics present stories of unique lives which gave the idea to pass on to the cinema – the commemoration of a unique story in which friendship is the central element.
When we think of cinema, we invariably think of movie posters. Therefore, the idea of a movie poster framed the invite, giving it a differentiated and surprising character, especially for those who receive it. Each invite is a different poster, enhancing the message of friendship through the background photography, always different. At the back of the card there is a poem that reinforces the main theme of the “story”.
The image for the website was developed, in continuation from the proposal for a logo and stationery for Smile Stories, with personal and differentiated graphics that were strictly linked to the company’s visual identity.
The versatility of the shapes, artwork and also the animations included gives this digital space a dynamic, attractive and innovative character.